eCommerce SEO Audit: How to Master Online Store Search Visibility in 2025

Getting your site into the top five search results can make a massive difference. Over 67% of all clicks go to these top spots. Conversely, more than 90% of content never receives any traffic from Google. So, landing in that fortunate 10%, especially in the top five, is crucial to beat the competitors.

This stark contrast highlights the importance of an effective SEO strategy. But how to get there?
A thorough eCommerce SEO audit identifies gaps, opportunities, and actionable steps to improve your store searchability. It ensures you keep up with over 200 ranking factors that Google uses to index pages. Missing even a few can lead to declining traffic and profits.

Ecommerce Seo Audit Checklist: Essential Steps And Tools For Success

Website Security

Security is paramount. If your site isn’t secure, search engines won’t trust it and rank it well. Moreover, your online store position may be even downgraded if a search engine detects security issues. Ensure that your SSL Certificate is up-to-date. Tools like SE Ranking and ImmuniWeb can help check for issues.
Outdated protocols or mismatched certificates can lead to security warnings, reducing trust and traffic. So keep in mind regular security checks.

Technical SEO

Optimizing the technical aspects of your site is crucial search engine crawling.

• Verify that your XML Sitemap is accurate and referenced in your robots.txt file.
• Identify website speed areas-to-improve with tools like Google PageSpeed Insights and GTmetrix.
• Ensure your site is responsive across all devices because google prioritizes mobile-friendly sites.

Content Quality

High-quality, relevant content is essential for engaging users and improving search rankings.

• Avoid duplication and focus on unique content. Tools like Plagiarism Checker by Grammarly or Duplichecker can help to identify plagiarized content.
• Detect duplicate meta tags, titles, descriptions, empty fields, and filling errors. SE Ranking and Screaming Frog can cover up to 100% of needs related to this task.

Backlink Profile

Links from other credible sites will inform the search engines that your site is one to trust and therefore should be ranked higher. Concentrate link building on relevant sites that have good ranking. One good tool to conduct backlink analysis is Ahrefs. Eliminate any toxic link which will harm your website’s ranking or SEO and get rid of other links that are adverse.

Interested in learning more? Explore these guides on How to Perform an eCommerce SEO Audit and SEO Best Practices for Magento.

How To Define That You Need An Audit

Not sure if your site needs an audit? Here are some signs:

• Declining Traffic: A significant drop in traffic often indicates underlying SEO issues
• Decreasing Rankings: If your site is losing ground for important keywords, it’s time to investigate
• Algorithm Changes: Google frequently updates its algorithms. An audit ensures your site remains compliant and optimized
• Redesign or Migration: After a site redesign or platform migration, an audit can ensure everything remains SEO-friendly
• High Bounce Rate: A high bounce rate can signal poor user experience, which needs addressing
  Technical Issues: Slow loading, broken links, or crawl errors, wrong redirects, 404’s

For detailed eCommerce insights and services requests, get in touch with the certified Webmeridian team. Currently they offer a free thorough eCommerce SEO Audit for over 120 different parameters.

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