I have argued for many years that Social Media is an important communication channel that businesses and politicians should NOT get too excited about. Facebook, Twitter, Pintrest… authors are nearly always connected to others on these sites in one of two ways:
Facebook, Twitter and other social ‘tools’ need to be current and interesting but politicians and business’s should not (usually) expect too much in the way of dollar conversion. i.e. I put $300 into advertising on Facebook, so I should expect to see a notable bump in sales.
Social media are best used in one of two ways:
If you are expecting that you can win an election or have your business promotion needs met with Social Media only, you are going to be disappointed.
Below is a small piece from Marc Gordon in the September 2015 “Costco Connection” which provides yet another reference to the statistics backing up my arguments above.
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It's very necessary for business promotion needs met with Social Media.