NEWS: Windows Phone in Double Digits, Near iPhone Sales Numbers, in Europe

…Windows Phone sales were the highest ever in the last three months, accounting for 9.2% of smartphones sold in Europe’s five major markets.

That’s just the average in Great Britain, Germany, France, Italy and Spain, according to the numbers from consumer research firm Kantar Worldpanel.

Microsoft’s mobile operating system has already crossed a double digit sales share in France with 10.8%. In Great Britain it’s a solid 12%, which is a head-turning 7% year-over-year increase.

“Windows Phone’s latest wave of growth is being driven by Nokia’s expansion into the low and mid-range market with the Lumia 520 and 620 handsets,” said Dominic Sunnebo, strategic insight director at Kantar.

“These models are hitting the sweet spot with 16- to 24 year-olds and 35- to 49 year-olds, two key groups that look for a balance of price and functionality in their smartphone.”

Microsoft is actually closing the gap between Windows Phone and iOS in some countries.

It’s sales share in Germany, for example, is just one percentage point behind iOS…

From http://www.techradar.com/news/phone-and-communications/mobile-phones/windows-phone-sales-in-europe-near-double-digits-begins-to-close-gap-with-ios-1185181

Published by
Ian Matthews

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